Using the Benjamin Moore Colour CaptureBenjamin Moore has released an exciting new app for iPhone and Android smart phones, called the Benjamin Moore Colour Capture. This app allows users to hold up their phone to a colour they like and take a picture; the app then finds the appropriate matching paint colour.

The initial colour inspiration can be anything. Walking through the park and see a vibrant yellow daffodil? Take a photo with Colour Capture. Or how about a vintage red convertible? Benjamin Moore can match that, too. Virtually any colour that your eye can pick up, the colour capture app can, too. There are over 3,300 Benjamin Moore paint colours to find a match.

It doesn’t stop there, though. You can share your colour finds with Facebook and Twitter, so you can get feedback from family and friends; you can save colours in favourites, and return to them later. Take those favourites and mix and match to find the perfect colour combination. Also included on the app is the Benjamin Moore colour wheel, so you can peruse your choices on the go. Once you’ve found what you’re looking for, just use the app to find your nearest Benjamin Moore retailer. At this time, the iPhone app has more features available than the Android version, but it’s still a great tool for both types of devices.

Click here to learn more about and download the Colour Capture app.

Just another reason why Benjamin Moore is our top pick for paint! Benjamin Moore is always finding a new way to match current trends with practical uses for your home.